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Graphic Design
Alex Hayes
Megan Barclay
Homan Cheung
Georgia Collins
Animation
James Churchill
Creative Direction
Pali Palavathanan
Client Lead
Anoushka Rodda
Alex Hayes
Megan Barclay
Homan Cheung
Georgia Collins
Animation
James Churchill
Creative Direction
Pali Palavathanan
Client Lead
Anoushka Rodda
The UK Anti-Corruption Coalition (UKACC), now an independent group, sought a visual identity representing its mission of accountability, transparency, and fairness. We crafted a bold symbol complemented by a modern ink trap typeface, exuding energy.
The red, white and blue color palette pays homage to the Union Jack, while glitch images were incorporated to convey corruption. I collaborated on conceptualizing, narrowing down ideas, experimenting and creating mock-ups.
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