Art Direction
Alex Hayes

Jiin Meng

Creative Director
Adam Kalderon

Project Manager
Eve Hohwieler
Jovana Frroku

Infarm sought to enhance its brand through animation, starting with a short narrative about their iconic locator and its significance. Additionally, they desired an animation to showcase their expanding global network.

To align with the brand's style, I proposed smooth, dynamic animations with morphing iconography. After pitching my concepts to the creative director, I developed storyboards in line with brand guidelines, providing feedback to the animator during the finalization process.